![]() What is social commerce? Stats, examples & tips for your strategy.How to master social media for retail and win more customers.Be cautious if you’re a consumer goods business, but also be sure to test your own best times to post. Very few hours throughout the days see any engagement either. Optimal engagement for consumer goods on TikTok is Tuesdays from 3 to 5 p.m. After two years into the pandemic, consumers were ready to spend similar to their pre-pandemic habits and more in 2022.įor consumer goods businesses on TikTok, only very few days see any engagement. While the US was facing inflation at nearly 8.5%, US consumers spent 18% more in March 2022 than they did two years prior. The consumer goods industry covers a large portfolio of products, ranging from packaged food and beverages to clothing and accessories and everything in between. Worst days to post on TikTok for Consumer Goods: Saturdays and Sundays.Best days to post on TikTok for Consumer Goods: Tuesdays and Wednesdays.Best times to post on TikTok for Consumer Goods:.Best Times to Post on TikTok for Consumer Goods Use this industry level-data to help inform your publishing calendar, and test your own optimal send times with social experiments. Consider as well as your target audience, business goals and the content itself. Industry is just one factor that plays into the success of your social posts. There’s no definitive answer to what the best times to post on TikTok are, and we can only offer insight with the data we have. Once you understand how these forces, moments or signals work, you can better create a TikTok trend strategy to implement rather than participating reactively. With future market trends changing quickly, it’s important to understand how trends start, evolve and influence. to 5 p.m.) on Tuesdays through Thursdays see higher engagement on the app. However, generally, mid-morning through the afternoon (9 a.m. Afternoons are when the highest engagements are on the platform users are looking to fill their afternoon entertainment boost. The best times to post on TikTok are Tuesdays from 2 to 6 p.m., Wednesdays from 2 to 5 p.m. With the app now amassing over 1 billion active global users who spend nearly 20 hours on the app every month, TikTok has competitive staying power. Best days to post on TikTok: Tuesdays and WednesdaysĪs the youngest digital platform on this list, TikTok has grown significantly and made waves in half as many years as the others on this list.Find your best times to post with Sprout.How to find your own best times to post on social media.What are the best times to post on TikTok by industry?.What are the best times to post on TikTok?.We recommend testing with your own accounts to find the most optimal send times. Industry-specific data includes mid- to high-level engagement times. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. All time frames are recorded globally, meaning you should be able to publish with the times provided in any timezone and see positive engagement results. ![]() Learn how to identify your best times to post globally on TikTok with a free trial of Sprout Social and test our ViralPost® feature.ĭisclaimer: Data from Sprout Social include users from various plan types, industries and locations. Keep an eye out for emerging trends or subcultures on the platform and test your own content. Users on average spend 23.5 hours per month on the platform, meaning there is an opportunity to engage with a consistent audience. It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. With over 1 billion active users worldwide, we know that it’s one of the more popular platforms to date. And with more and more businesses joining the platform, it’s important to know when is the best time to post on TikTok. As one of the fastest-growing entertainment platforms, TikTok showed it’s a powerhouse in the digital space.
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